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Professor Greenfield's central theoretical and research interest is in the relationship between culture and human development. She is a past recipient of the American Association for the Advancement of Science Award for Behavioral Science Research, and has received teaching awards from UCLA and the American Psychological Association. Her books include Mind and Media: The Effects of Television, Video Games, and Computers (Harvard, 1984), which has been translated into nine languages. In the 90s she coedited (with R.R. Cocking) Interacting with Video (Elsevier, 1996) and Cross-Cultural Roots of Minority Child Development (Erlbaum, 1994). She has done field research on child development and socialization in Chiapas, Mexico since 1969. She also heads the UCLA Children's Digital Media Center, which researches chatroom culture and other internet issues. A current project in Los Angeles investigates how cultural values influence relationships on multiethnic high school sports teams. She is also engaged in a cross-cultural teacher-training project called "Bridging Cultures."