Adam Sparks – Who takes risks, and why?
Adam Sparks: UCLAWho takes risks, and why? Does risk-taking in one context predict risk-taking in other contexts? Attempting to answer these questions, I present a general conceptual model of decision-making under risk that integrates two inter-related pathways to risk-taking. The need-based pathway describes strategic response to competitive disadvantages; the ability-based pathway exploits competitive advantages. This […]