Noah Goldstein – The Constructive, Destructive, and Reconstructive Power of Social Norms
Noah Goldstein: UCLA Anderson School of ManagementSocial norms can be powerful drivers of human behavior, which means that communicators who can properly harness norms hold in their hands a powerful tool for persuasion. If utilized properly, communicators can effectively convey such norms in ways that motivate individuals to engage in positive, constructive behaviors that benefit […]