Paul Zak – Oxytocin Increases Trust in Humans
Paul Zak: Claremont Graduate University Neuroendocrine Foundations of Trust Department of EconomicsThe traditional view in economics is that individuals respond to incentives, but absent strong incentives to the contrary selfishness prevails. Moreover, this “greed is good†approach is deemed “rational†behavior. Nevertheless, in daily interactions and in numerous laboratory studies, a high degree of cooperative […]